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A Good Cause: Celebrity Coat Drive!

#FashionableCharity

jamie chung

It isn’t winter yet, however if you’re anything like Hills2City, you’re putting together your outerwear wardrobe as we speak!  Some of our favorite celebrities have taken this a step further, by participating in Lole’s Yellow Label Program. 

The good people over at Lole’s explain, “Initiated by Lolë President and CEO, Bernard Mariette, this program is part of Lolë’s commitment to create long-lasting, versatile clothing while reducing unnecessary purchases and waste by giving an old coat a second life.”

In it’s third year, the Yellow Label Program now involves auctioning off celebrity coats, with proceeds going to AmpleHarvest.org.  In 2013, the celebrities taking part are Elizabeth Rohm, Kristen Bell, Lisa Rinna, Jamie Chung (Jamie’s coat is pictured above) and Beth Stern.

However, it’s not just the celebs who are able to make a contribution, Lole’s are hoping you can make a difference too:

This year, there are more ways than ever to do good. Simply visit the brand new Lolë Atelier in Santa Barbara or Lolë Partnership Store in Salt Lake City to donate, or to be part of this year’s nationwide mail-in program, go to the webpage and follow the steps detailed. If your coat meets the criteria, Lolë will email a complimentary UPS Return Label to use to send in your donation. Clean coats of any brand or size and worn less than five years will be accepted, and Lolë will deliver the sold coats to their new owners, free of charge. For everyone participating in the Lolë Yellow Label Program, Lolë will provide a $50 gift card towards the purchase of a new Lolë coat.


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